Hard Reset ALCATEL 7040A Pop C7

Turn off the phone by holding the Power button.
Press and hold together Power + Volume Up button for several seconds
Release held keys when a logo appears on your screen.
Then press the Power button to enter Recovery Mode.
Press Volume Down to choose "wipe data/factory reset", and then push the Power button to confirm.
Select "Yes--delete all user data". Use Volume buttons to scroll and Power to select.
To restart the phone, select "reboot system now".
Success! The hard reset is done!