XIAOMI is a Chinese cooperation with headquarters in the Haidian district in Beijing. The XIAOMI was founded in August 2011 and has rapidly gained market share in China. The company specialize in designing, creating and selling smartphones. The first product of the company was the Mi1 smartphone. In addition to phones, the company also produces smart bands, tablets, sports cameras, TV sets, smart TV sets for TVs, powerbank, headphones, smart shoes, clothing, routers, portable speakers, and other accessories. The Xiaomi Mi abbreviation comes from the first distribution channel, i.e. mobile internet